(#167) Find Your Niche and Grow Your Practice (w/ Christy)
Saying no to any type of client was particularly hard for Christy in the beginning. This also holds true for many therapists especially in the midst of the pandemic when there's an urgent need to get therapy. However, the lack of niche and attention to the back office of one's business won't bring about a thriving private practice.
In this episode, Christy and Doctor TK talk through the ethical processes of therapy related to serving identified clients and creating waitlists. Christy also shared some of the big wins in her private practice after she had successfully broken her agency mindset and started tracking her numbers.
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Guest Bio:
Christy Douglas is a Licensed Clinical Mental Health Counselor based in Raleigh. She has served in the mental health field for over 8 years. She is a workshop facilitator, women's group leader, speaker, and founder of a non-profit organization. Her mission is to help women begin their healing process while bringing their hopes and dreams to fruition. She's a strong advocate of you becoming the best version of yourself, which is also bringing clarity to your thoughts, exploring emotional trauma, and challenging you to come out of your comfort zone. She believes that mindset shifting is possible and that it will change your life.
Connect | Christy
Website: www.cdouglascounseling.com
IG: @cdouglascounseling (https://www.instagram.com/cdouglascounseling/)
FB: Christy Douglas,LCMHC (https://www.facebook.com/cdouglascounseling/)
Episode Timeline:
- Introduction to Christy and her practice (02:17)
- How Christy narrowed down her niche (05:50)
- Getting parents involved in children's therapy (09:38)
- Christy describes her ideal client (13:22)
- How her business was before DTA (15:14)
- Breaking the agency mindset (20:59)
- Is it ethical to create a waitlist? (22:45)
- Where to find Christy (26:03)
- The truths about therapy (27:55)
Standout Quotes from Christy:
- "Now I'm working with adults; and being able to process your adulthood, how your childhood is impacting your adulthood, that was like my niche. I noticed that I will have sessions at 7 o'clock at night and I still have this drive." (06:36)
- "I thought I was doing something but in reality, I wasn't doing anything. So now whenever I'm doing my consultations, I'm okay with, if you're in my niche and I have the availability, let's make it happen. But if not, let me refer you to somebody else that can help you because I don't have to be all things to all people." (22:19)
- "If you are in a place where you just don't have peace of mind, then therapy is the right place to start." (27:56)
- "You're very unto something if you sometimes, not in all cases, feel like you're actually seeing the wrong clie
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