(#288) $100,000 Launch: How I Went All In On ONE Thing

Are you looking to increase your revenue and, at the same time, make your product or service impactful to your clients? Here's how you can make it possible by going all in on "one" thing.

Join me in this episode as I share why you should be hyper-focused on one product/service and how it can lead to exponential results in your business. You'll be able to determine what project to commit to and how you can get massive results with the help of SOPs. You'll also learn how we set up our systems and SOPs to achieve our biggest revenue launch (in terms of revenue) for the Dope Therapist Academy.

You can also watch the video podcast for this episode on Doctor TK YouTube channel: https://www.youtube.com/c/DoctorTK 

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Timestamps:

  • What happens when you go all in on "one" thing? (01:38)
  • Tip #1: Identify your yearly goal (03:40)
  • Tip #2: Select one project to get your focus intact (06:20)
  • Tip #3: Set up your systems, aka Standard Operating Procedures (SOPs) (06:53)
  • How we set systems to ensure a profitable and massive launch for DTA (10:05)
  • How to get on the early bird notification list for DTA 2023 (18:12)

  

Standout Quotes:

  • "I do believe in selecting one product or serviceā€” to focus on, to market to, to increase leads, to make sure that we build or revamp systems forā€” every single quarter." (01:59)
  • "When I look at that particular program, I look at what is my yearly goal for that program, and I look at that in two different ways: 'how many students do I want to serve as their coach in a particular year?' And then also, 'what is the revenue goal that we want to hit for that program every single year?'" (04:28)
  • "Your business can get paid but if you're not energetically connecting, pulling, and magnetically bringing in those people that are going to light you up as a coach, facilitator, therapist, or whatever you offer, the money isn't going to mean anything because you're going to start to resent the money." (10:33)
  • "What processes do you need to clean up in order for your next launch or offering to go smoothly? And then..., how did your last thing go when you offered it to the public? What was your conversion rate? How many people have shown up vs. signing up? How many people did you have that expressed interest? How much money did you make? Do a debriefing." (13:17

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