(#318) When Do You Stop Doing Work For FREE For Exposure?

As business owners, giving your valuable content away for free can help increase brand exposure in your target market. But when is the right time to stop sharing free content with your audience?

Join me in this episode as I share the four main areas to consider so that you can determine when to stop giving your information away for free. We'll also dive deep into how you can pave the way to get paid for the content you create by learning how to reassess your marketing approach, build confidence, and add value to your products/services.

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Timestamps:

(07:05) #1: Market conditions
(14:53) #2: Cost of production/delivery
(27:28) #3: Value
(32:53) #4: Confidence
(35:53) Conclusion

Standout Quotes:

(08:41) "If there is a high level of competition out there in your market..., I would suggest that you reassess your approach...; re-approach and consider charging for your information."
(15:04) "If the cost of producing the information exceeds the benefits of giving it away for free, it may be time for you to charge for it."
(35:53) "Ultimately, the decision to stop giving away information for free should be based on careful consideration of your business goals, resources..., and also the marketing conditions."

Resources Mentioned: