(#384) Eat and Breathe Your Niche - 10 Ways to Expand Your Reach Online

Have you ever been overwhelmed when identifying and connecting with your niche? Whether you're an established entrepreneur looking to scale— or just starting out and figuring out your niche— this episode is packed with practical advice, personal insights, and powerful strategies that can help elevate your business.

Tune in to our Instagram Live replay of 'Eat and Breathe Your Niche,' where I help you get clear on your niche and how to engage with your audience effectively.

We delve into must-know tactics to become a recognized expert in your field, such as providing valuable content, storytelling, and building consistency. We also explore how to leverage user-generated content, testimonials, and hashtags to boost your visibility. Learn how to authentically engage with trending topics and collaborate with complementary niches— while ensuring your content is relevant to your audience.

Finally, we'll wrap up by discussing how I utilized my background as a professor to launch a successful clinical practice and share tips on launching digital products, complying with HIPAA and APA ethical guidelines, and scaling your business. 


Timestamps: 

  • (00:40) Understanding and Utilizing Your Niche
  • (08:37) Engaging With Your Niche
  • (16:30) Effective Strategies for Engaging Audiences
  • (22:02) User Content Strategies and Testimonials
  • (28:43) Hashtag Strategy, Trending Topics, and Collaborations
  • (40:53) Evolution of Teaching and Business Strategies


Standout Quotes:

  • “The niche formula is as follows; think about it like, A plus B equals C.... So the A is the who..., 'Who do you serve?' The B is, 'What problem do you solve?' Equals the C, which is the 'transformation.'”
  • “Engage other influencers, be a guest, and allow them to be a guest.... Also, you want to let them know how your information, your content, and your presence can benefit their audience.”
  • “Encourage your audience to engage with you on live stream; it can be on any platform, ideally, that your clients are at, not just the one that you want to show up to.”
  • “You can do things like challenges, contests, and certain campaigns to gear people toward one piece of content; and it could be free promotional content.”
  • “Use hashtags relevant to what you're posting on social media or on YouTube, and then also make sure that it's within your industry.”


Resources Mentioned:

 

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