(#406) Can you have more than one niche in private practice?
In the episode, Doctor TK shares insights from a community survey conducted on Instagram about the multifaceted challenges of private practice, including marketing, mindset, finances, and taxes. The focus narrows to the pivotal question of selecting a niche, drawing from the host's journey from considering a PsyD to discovering the potential of private practice through a mentor. Despite initial reservations due to lack of experience and the daunting prospect of student loans, the hosts' exposure to private practice possibilities during a summer camp and encouragement from a grad school professor shifted their perspective.
The key takeaway is to leverage personal strengths and preferences without succumbing to external competition, suggesting simplicity and authenticity as the foundation for growth in private practice.
Resources Mentioned:
- Get the latest updates to Doctor TK’s events at https://www.doctortk.com/links/
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